Independent concept project created for the Pitaka challenge.
I designed this collection to capture the feeling of summer by the sea - sunlight reflecting on the water, the warm shades of sand, and the movement of small fish migrating together through the ocean currents 🐠 🌊
I wanted the pattern to feel alive - like rays of sunlight underwater and schools of fish drifting through warm ocean waves just before sunset.
Explore the full challenge submission here:
Original artwork and creative direction by me,
selected mockups are based on official product photography.
Thank you for watching
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